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Austrade recognises that the education sector makes a broad contribution to the richness and diversity of Australian society. We

also understand the important role education plays in helping Australia develop and strengthen global relationships, and this is

reflected in our approach to the international promotion of the sector.

Austrade has a global marketing and promotion framework, endorsed by the Minister for Trade, with three strategic objectives:

· to contribute to the growth in demand for Australian education

· to contribute to the repositioning of Australia as a provider of high quality education services to international students

· to contribute to the building of a sustainable Australian international education sector

To achieve the above, Austrade focuses on five key priorities:

· Improving perceptions of Australia’s international education

· Implementing effective communications and media strategy

· Executing effective engagement strategy with offshore education agents

· Delivering high quality and timely market research, intelligence and servi***

· Engaging effectively with onshore and offshore stakeholders

Our China education team recognises the importance of our expanded education responsibilities and is looking forward to

engaging with you as opportunities emerge.

澳大利亞貿(mào)易委員會(huì)認(rèn)識(shí)到教育行業(yè)為澳大利亞社會(huì)的富饒和多元化做出了重大的貢獻(xiàn)。同時(shí)，我們也意識(shí)到教育在促進(jìn)澳大利亞

發(fā)展和鞏固其與世界各國(guó)的關(guān)系中發(fā)揮著重要作用。這一點(diǎn)也充分體現(xiàn)在我們對(duì)教育行業(yè)的國(guó)際推廣工作中。

鑒于此，經(jīng)澳大利亞聯(lián)邦貿(mào)易部長(zhǎng)批準(zhǔn)，澳大利亞貿(mào)易委員會(huì)制定了全球性的教育推廣和宣傳指導(dǎo)框架，其中包括三個(gè)戰(zhàn)略目標(biāo)：

· 擴(kuò)大國(guó)際市場(chǎng)對(duì)澳大利亞教育的需求；

· 強(qiáng)化澳大利亞世界一流留學(xué)目的地形象；

· 確保澳大利亞國(guó)際教育行業(yè)的可持續(xù)發(fā)展。

Last updated 25 July ***

For more information email china[ta]**trade.gov.au visit studyinaustralia.gov.au/China or austrade.gov.au/China

為實(shí)現(xiàn)上述目標(biāo)，澳大力亞貿(mào)易委員會(huì)圍繞以下五項(xiàng)重點(diǎn)領(lǐng)域開展工作：

· 提升澳大利亞國(guó)際教育的形象；

· 實(shí)施有效的傳播與媒體關(guān)系策略；

· 保持與海外留學(xué)中介機(jī)構(gòu)的密切合作；

· 及時(shí)為澳大利亞國(guó)際教育行業(yè)提供優(yōu)質(zhì)的市場(chǎng)調(diào)研、資訊及相關(guān)服務(wù)；

· 保持和本土與海外利益相關(guān)方的緊密合作（澳大利亞及海外的政府及非政府組織、院校等）。

澳大利亞貿(mào)易委員會(huì)中國(guó)教育團(tuán)隊(duì)認(rèn)識(shí)到我們擴(kuò)展的教育責(zé)任的重要性。我們期待著與您共同合作、攜手并進(jìn)。

Eliza Chui

徐佩儀

Shanghai

Education Commissioner

Team Leader

T：86 21 6103 ***

E：Eliza.Chui[ta]**trade.gov.au

Molly Liu

劉燕

Shanghai

Education Manager

Team Coordinator

T：86 21 6103 ***

E：Molly.Liu[ta]**trade.gov.au

Eleanor Ye

葉琳

Beijing

Education Manager

Team Coordinator

T：86 10 8532 ***

E：Eleanor.Ye[ta]**trade.gov.au

Lily Wu

吳莉莉

Shanghai

Education Manager

T：86 21 6103 ***

E：Lily.Wu[ta]**trade.gov.au

Emily Zhang

張菁

Shanghai

Education Manager

T：86 21 6103 ***

E：Emily.Zhang[ta]**trade.gov.au

Zhen Liu

劉珍

Beijing

Education Manager

T：86 10 8532 ***

E：Zhen.Liu[ta]**trade.gov.au

Mandy Xu

徐瑤

Beijing

Education Manager

T：86 10 8532 ***

E：Mandy.Xu[ta]**trade.gov.au

Iris Zhang

張雋華

Guangzhou

Education Manager

T：86 20 2887 ***

E：Iris.Zhang[ta]**trade.gov.au

Javen Li

李增鋒

Guangzhou

Education Manager

T：86 20 2887 0***

E：Javen.Li[ta]**trade.gov.au